Earth: The Sequel (Paperback) Book

SKU ID #107481
$15.95
The Earth The Sequel book by Fred Krupp and Miriam Horn explores ways to stifle global warming. From basic to radical, the book offers various business-focused suggestions with one ultimate goal: saving the planet. The paperback Earth book The Sequel also includes portraits of people who are at the forefront of implementing such innovative ideas.

In the Earth The Sequel book, Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The sequel Earth book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. From the global warming book Earth: The Sequel, you’ll learn that new technologies that would benefit from such a logical, elegant, market-based approach include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as radical as harnessing the kinetic energy of molecules as a power source. This optimistic environmental book about earth brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet.

288 pages

Buy the Earth The Sequel book to find out how its authors propose to save the planet from the effects of climate change.


  • Author: Fred Krupp / Miriam Horn
  • Publisher: W W Norton & Co Inc
  • ISBN: 9780393334197
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